Commuication at Diageo Case Study Example | Topics and Well Written Essays - 3000 words

Commuication at Diageo - Case Study Example The details of the internal communication strategies by Diageo, as discussed in the case study, show that the all the different strategies implemented were mostly focused on the change management issues after the merger. One of the reasons for Diageo's internal communication to be successful is because both the upward and downward communication within the company is made easily possible (Ramgopal, 2008). The company's communication activities are in direct contact with strategies and plans; therefore Diageo sees every communication that is done is to achieve its business objectives. This is because even if all the top level management makes Diageo's business goals and objectives, it is the internal communication process that enables these goals to circulate within the organization (Armstrong, 2006). According to the case study, all the leaders in the company are encouraged to think of communication as a tool, which can play a role in achieving the company's goals. Another initiative in the communication process by Diageo, according to the case study, is the amount of information delivered to the employees. Employees at Diageo are informed about their role at the wider sense of the business. This helps in motivating the employee and once again implementing the concept of unification under the brand name. Another initiative in the internal communication process is the introductio... It has quarterly meetings through teleconferences and short period conferences. 12 top executives of Diageo participate in these meetings. In these meetings leadership community is the object of discussion and reform (Duncan, 2007). There are over 800 managers who are part of the leadership community at Diageo. At the leadership community they have introduced many new innovative ideas that can enhance the internal communication process at Diageo. These ideas include use of a new and imaginative buddy system - where all the top level managers and executives are teamed up with communications team. Each of them are assigned a ''buddy''; a communication guy. This can help in improving the communications skills of all those managers and executives. Then there is also the fortnightly update that is sent to the whole community (Robbins, 2009). That update is about all business developments and achievements, and is sent to the whole group by email, according to the case study. This helps in keeping all the leaders in the loop and once again imposing the brand building of the Diageo. This fortnightly update can also play a great role in the motivation of all the leadership community. Another tool to support the leadership community is through the company's own intranet. This is perhaps the most cost effective and simple way to keep the leadership community with over 800 members together and effectively in touch. According to the case study the intra net is password protected. Each member of the community have access to the information according to his or hers respective designation at Diageo (Clark, 2008). There are also many different activities at the leadership community;